Marketing on the Internet
common factor that every web site owner/company
has is desire. However, desire isn't enough
to succeed online. There are three factors that
must be the driving force behind an internet
business plan. Those factors are innovation,
focus and execution.
of the three is missing, success cannot be guaranteed. Without
innovation, a web site blends in with the rest and offers
no uniqueness. Having no focus will result in chasing after
any and every get rich quick internet money scheme that
comes along. And finally, without execution...there's a
lot of talk, no action, no business and no profits.
Be unique and creative with your audience. This
gives you a step above your competition. Sit
down and brainstorm anything and everything
that comes to mind, when you think about your
industry, product/service, and your target audience.
Write it all down. This list comes in handy
even five years down the road. Always go back
to this list for ideas.
be afraid to try new content, ideas for marketing, or online
tools. Test them with your audience and see which ones work
for your web site. Those that don't are not failures. They're
simply one step closer to knowing your internet visitors.
Decide today an overall purpose and an end-result
goal for having a web site. Why does your site
exist? Not to simply make money. That's your
purpose for starting a business in general.
Why did you choose this particular product/service?
What is the purpose of your web site? Is it
to give enough information to your online visitors
so that they use your services or products?
Or are you selling camp gear to the novice hikers?
your purpose, you need to decide what it is and put it in
writing. So, if you are selling camp gear, you won't jump
at the amazing opportunity to sell the latest teen magazine
that trend shows are selling like hot cakes.
focus that is strictly enforced enables you to continue
growing and to increase a cashflow. Also, make sure to put
together a list of one-year, three-year, and five-year goals;
so that each time those goals are met, you'll know you're
on the right track with success.
Follow-through, follow-through, follow-through.
How many people do you know that have great
ideas, who are still talking about those ideas
five years later? Keep all of your ideas in
a folder on their own separate sheet of paper.
Each sheet should first list the idea, then
underneath it write out all the to do factors
(materials, talents and the timeline needed)
that will make this idea happen, write how this
idea is related to your focus, and finally,
set a realistic deadline.
remember the three elements of success:
Innovation - Focus - Execution
expert in Internet marketing, search engine optimization
& target audience design skills, Elizabeth Varian,
, has been assisting internet users since 1997 with 1-2-3's
of Internet Marketing, http://www.123marketing.com
1-2-3's of Internet Marketing - Get the attention you deserve
with this easy-to-use, informative guide to increase your
web site's traffic and keep visitors coming
back for more.