a Product to Sell
a product for your company to sell may be the
hardest decision you will need to make when
starting a business. If you are a beginner,
you may feel you don't have enough business
experience to make this decision. This article
will help you choose the product that is right
I asked 250 people at a seminar what type of
business they wanted to start, 93% said "anything
to make money." This showed me that the
majority of people start a business because
they think they are going to make $10,000 a
month like the television commercials claim.
But many people who buy into these advertised
programs soon find out that you need to "have
money to make money", and the majority
of us don't that kind of money to invest.
this point, many beginners either buy another
program or quit altogether, which is unfortunate,
because you can achieve the same goal without
spending the amount of money required by these
can you do that? Simple - sell your own products
and services. If you buy into a program, you
might as well work for an employer. With programs
that you purchase, you sell their product, follow
their set of rules, use ads they create and
basically do everything that anyone could do.
you want to be an entrepreneur who runs your
own business, controls the quality of your own
product or service, and carves out your own
unique niche in the small business industry,
the following information will help you.
One Type of Product
you choose any product or service to sell, you
must repeat this phrase 200 times: "My
company can only sell one type of product."
operated a business for 12 years, bull-headed
and unwilling to follow the advice of much smarter
people than me who told me to follow this same
advice. Like many other new business owners,
I thought selling a wide variety of products
would get me money faster than selling just
one product. But as I began to actively do business
on the Internet and had exposure to thousands
of new ways to market, I discovered that marketing
was a full-time job.
the Internet, I can quickly market to 100,000
people or more in ten seconds. Therefore, if
I introduced a new program or a free offer,
I could be bombarded with hundreds of inquiries
and responses within a 24-hour period. This
was a lot to handle.
didn't take me long to see that I didn't have
the time to control a variety of different products
plus spend time marketing in all the different
markets. For instance, I started on the Internet
in 1996 selling mailing lists, books, reports,
affiliate programs, newsletters, publishing
and desktop publishing services, printing, advertising
(Internet and printed) as well as being involved
in several commissioned programs.
soon realized that it was impossible for me
to effectively market each of my products and
services. Selling printing would require me
to market to a completely different group of
people than book buyers. My products covered
too vast of a market. There were not enough
hours in the day to cover each area well and
bring in a sufficient income.
of necessity, I had to close down some of the
programs I originally created for the Internet
and just keep the products and services I enjoyed
marketing the most. That's when I started making
money on the Internet. Now this was NOT an overnight
process. It took time to find just the right
service for YouOnLine.Net.
Can You Sell?
one thing do you do better than everyone else?
Are you an excellent cook? Are you good with
teaching and training others? Do you enjoy writing?
Are you a sports buff? What kind of things do
you consider an enjoyable hobby? (i.e., sewing,
photography, computers, movies, collectibles,
time to think this through. Make a list of everything
you enjoy. This will provide information to
help you in choosing the right product or service
for your business.
I Limited to One Product?
you have chosen one specific product or service,
it's fine to add additional products. Just ensure
the products you add will also sell to people
in your target market.
me explain. A target market is a group of people
who purchase the products and services you are
selling. It doesn't matter if you wanted to
sell chips off your basement floor as collector's
items - there is a group of people out there
somewhere that will buy them. So you see, the
product is not as important to your success
you have to do is find people who will purchase
what you're selling and you'll make money.
do you find these people? You invest the time
trying a variety of different marketing techniques.
And since you should always be improving on
your marketing skills and building up your contacts
so you can find your target market - you can
see why you cannot possibly market more than
one type of product or service at the same time.
fine to add other "related" products
and services to your one main product theme
so you can provide the customer with choices
- as long as the product is related to your
example, web design would be a good match with
hosting services, since the same type of customer
needing web design would most likely also need
hosting services. But it would not work to offer
web design and Beanie Babies. Those two products
are so different that you never could market
both successfully at the same time.
you have thought and thought about it, and still
can't come up with a product or service you
can develop or create on your own, you may want
to explore another option. You may want to look
for a small business owner who provides the
products or services you would enjoy selling
and subcontract for him/her.
means that that you contact the owner of the
business and ask them if you could set up a
business selling their products. Work out an
arrangement where you get a certain amount of
commission from every customer sale you make
and then build your business around this product.
me stop here and say, I DO NOT mean signing
up for affiliate programs like Amazon. Those
programs are fine for some people, but why not
give the "little guy" a chance? Why
not find a true entrepreneur, who is working
hard and provides a product or service you believe
is superior? Then work exclusively with the
friend wanted to start a business selling Christian
clipart on the Internet. Since he was not an
artist and didn't have any desire to become
one, he searched until he found a "starving"
artist that he liked. He asked this artist to
provide five different samples of Christian-related
artwork for use in marketing. The artist was
happy to do so free of charge because he appreciated
the value of free publicity. My friend then
proceeded to market a product available only
through his company.
only did he have exclusive rights to a brand
new product he created -- he didn't have to
do the actual graphic creation. At last contact,
my friend claims to be selling $1,300 a month
in Christian-clipart. He keeps $650 of that
and the "starving" artist is not starving
I have discussed several different options in
this article, they all relate to choosing the
right product or service for your business.
It's fine to sell a variety of products - just
as long as they relate to one main theme. Your
job now is to focus on that one main theme.
When you do, choosing the right product or service
for your business to sell will be easy. I wish
you the best of success!
Copyright Victoria Ring
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