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Fashion & Beauty
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Skin
Beauty Basics
By R.L. Fielding
Despite the media coverage of makeover reality
shows, the majority of women are not looking
for extreme transformations. According to
the American Society for Aesthetic Plastic
Surgery, most of us want to look better, naturally,
with 68-percent preferring a subtle change.
And experts agree that looking your best could
be accomplished at home for considerably less.
Dr. Linda Franks, a leader in the specialized
skin care frontier, says "To get that
timeless, healthy look you need to start with
an appropriate skincare regime. Taking good
care of your skin can stave off fine lines,
wrinkles, age spots and even dry skin."
Gentle Cleansing
Doctors say whatever your skin type, the
key is to cleanse it gently.
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Avoid hot water and use lukewarm instead,
to prevent over-drying.
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And throw in the towel - traditional
washcloths are too abrasive for the face,
so use your hands and fingers.
Sensitive Skin
Sixty-eight-percent of women claim to have
sensitive skin, which means dry, tight, chapped
or easily irritated skin.
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Avoid harsh cleansers with ingredients
such as fragrances, dyes and preservatives
because sensitive skin is easily damaged
and takes longer to recover.
Dry Skin
If your skin is dry and easily irritated,
don't wash more than once a day. You may risk
stripping the skin of its natural oils.
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Look for non-irritating cleansing washes
that are soap-free.
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Use light, oil-free, water-based moisturizers
to help maintain the skin's natural barrier.
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Make sure to choose a facial moisturizer
(www.purposeskincare.com)
with an SPF of at least 15, which protects
against both UVB and UVA rays.
Skin sensitivity may also result from the
third most common, non-surgical skincare procedure
known as Microdermabrasion. Microdermabrasion
is a quick and easy, non-invasive procedure
that helps to reveal healthier-looking skin
by sweeping away dead skin cells. If you have
had that treatment, Dr. Franks recommends
that the best way to avoid irritation is by
opting for an ultra-gentle cleanser and moisturizer.
A new clinical study shows that PURPOSE
gentle cleansing wash and dual treatment moisture
lotion with spf 15 are compatible with this
procedure.
Exercise & Water
How else can you obtain optimal skin health?
Dr. Franks says, "Exercise opens up blood
vessels to make skin look healthy and youthful.
It's so important for healthy skin."
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Regular cardiovascular exercise increases
blood flow to the skin which assists in
collagen production.
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Maintaining muscle mass through exercise
can also help anchor and support skin,
keeping it taut.
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And drink up! At least eight, eight-ounce
glasses of water a day are crucial for
optimal skin hydration.
So before you sign on for an extreme and
expensive makeover, just think back on some
simple, beauty basics! You just might like
what you see!
R.L. Fielding has been a freelance writer
for 10 years, offering her expertise and skills
to a variety of major organizations in the
education, pharmaceuticals and healthcare,
financial services, and manufacturing industries.
She lives in New Jersey with her dog and two
cats and enjoys rock climbing and ornamental
gardening. Visit her website at:
www.purposeskincare.com
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